Campaign 3: Bells Hells

⬅ Campaign Two / Campaign Three

 is the upcoming third campaign of Critical Role. It will begin airing October 21, 2021. The returning cast will play all-new characters and the story will begin in Marquet.

Production
The third campaign was first confirmed in an announcement on June 10, 2021. The premiere date was confirmed in an announcement on September 30, 2021, and it was announced that it will also air live in select theaters in the United States. The campaign will be prerecorded. Unlike previous campaigns, the series will not air on the last Thursday of the month to give the cast and crew time to rest and prepare for upcoming episodes and to give viewers time to catch up with the show.

A brand new set was built for the campaign, and a video about its creation will be released "in a few weeks" after September 30, 2021.

Inspirations
In a December 2018 episode of Talks at Google, Matthew Mercer talked about his desire to revisit Marquet in greater depth:

Trivia

 * Between Campaign Two and Campaign Three, the Critical Role timeslot was filled by Exandria Unlimited and various special episodes.
 * The race and class of Sam's character were decided by Liam., similarly to how Sam's previous characters Scanlan and Nott had a race and class suggested by Liam.
 * Mighty Vibes episode 6, which aired six days before the State of the Role announcement, included a book titled Traveler's Guide to Marquet in the bookshelf, perhaps as a reference to the starting point for the campaign.
 * Ahead of the campaign, Critical Role sponsored a video of Quincy's Tavern in which Quincy offers the visitors to his tavern a "Mage's Cloak" drink made of mahika, a Marquesian flower often used in potions, drinks, and desserts. Though the flower is fictional, the video included a recipe for a non-alcoholic drink of butterfly pea tea and sparkling water.