User:CaptainOfTheTidesBreath/draft

The ads by Sam Riegel are pre-show segments advertising a sponsor of the night's episode. Written by Sam, the segments usually take the form of a monologue, skit, or comedy bit that he performs, often with the participation of other cast members. Despite being advertisements and incorporating provided marketing copy, the narrative or joke at the center of many segments has little to do with the sponsor's service or product. With rare exceptions, Sam's ad is for the first sponsor, followed by Matthew Mercer reading marketing copy in a standard fashion for the second sponsor.

Most ads are self-contained, but some form a series and have a narrative continuity sustained over multiple episodes. The most notable series are the D&D Beyond Presidential Campaign, a political campaign between Sam and Liam O'Brien for president of the sponsoring D&D Beyond, and The Nordverse, a cyberpunk parody that follows the cast's "hackersonas" in episodes sponsored by NordVPN.


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Similar segments
The pre-show to Exandria Unlimited did not have ads by Sam because he was not a cast member. It instead featured Matt, accompanied by his dog Omar (often wearing a sweater), reading the marketing copy in a segment taped after the episode and inserted in post-production. The segment incorporated something that Aabria Iyengar (or Marisha in the campaign wrap-up) "observed" about Matt after the segment was played in the final episode but before the segment was actually recorded. After the first segment, the segment became known as "Cozy Matt". He wore a velvet robe in most episodes, and the other "observations" were:
 * : Looking "cozy and calm and collected"
 * : Glitter beard
 * : Braids
 * : Asymmetrical facial hair pattern
 * : Stiletto manicure
 * : Matching manicure, makeup, and outfit (a pink bathrobe)
 * : Playing "Hot Cross Buns" on a recorder
 * : Dorian Storm cosplay
 * : Wearing only the robe